In a now famous incident from a panel discussion at the World of Pinot Noir in March 2011, Adam Lee switched the the labels of two of his Pinot Noirs, presenting a wine of 13.6% as 15.2% and vice versa.
We encourage you read some of the back story as presented by Alder Yarrow on Vinography here: http://www.vinography.com/archives/2011/03/alcohol_levels_and_balance_in.html
See all of our videos with Adam Lee of Siduri Wines here:
Filmed at and with the support of the International Pinot Noir Celebration, McMinnville, Oregon.
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